Consulting Product, GTM Sales, Marketing
Effectively guided startups, global corporations, and nonprofits toward scalable growth and robust partnerships by leveraging my deep interdisciplinary expertise across product management, design, user research, and go-to-market strategies.
Glossi, 2025 📢 Go-To-Market Strategy
Developed strategic initiatives to accelerate sales, improve customer activation, and establish strong industry partnerships.
Customer Insights & Analysis:Generated 7 target user personas and scalable strategies informed by deep customer research.Sales Enablement:Built and refined essential sales collateral, including 3 corporate partnership decks, 12 one-pagers, and an adaptable RFP template.Partnership Outreach & Pilot Programs:Established targeted relationships with marquee industry partners, structured effective pilots specific to the fashion and industrial design sector, and created partner-centric documentation.Marketing Content Creation:Produced engaging promotional content, including compelling advertisements and targeted video materials to drive customer engagement and elevate brand positioning.
KohGenDo, 2025 🔄 Market Funnel Optimization
Strengthened market position and fueled customer activation through innovative, research-backed marketing strategies.
Market & Competitor Analysis:Conducted thorough analyses identifying competitive advantage within evolving celebrity-driven, direct-to-consumer beauty spaces.Strategic Framework Design:Devised 4 growth pillars: Product-Media Alignment, Stylist Endorsement & Storytelling, Elevated Editorial Campaigns, and amplified Heritage & Vegan positioning.Campaign Implementation:Developed 9 distinct growth-oriented go-to-market campaigns with clearly defined trials and KPIs, driving brand visibility at premier events (Golden Globes, SAG Awards, Oscars).
Viasat, 2017 ⚙️ Business Development, Hardware Design
Led strategic market entry, product definition, and prototype development for emerging global internet markets.
In-depth International Market Analysis:Performed rigorous user research and analysis across Mexico, Cuba, Guatemala, Honduras, and Nicaragua, focusing on infrastructure readiness, technology adoption behavior, literacy levels, and community dynamics to pinpoint high-potential target markets.Stakeholder & Expert Interviews:Collaborated closely with executives from Internet.org, CARE International, Viasat senior leaders, and Scale API founder, informing targeted market segmentation, user profiles, and adoption strategies.Prototype & Go-to-Market Innovation:Led the development of a comprehensive, monetizable hardware solution—a satellite-powered internet kiosk strategically placed in trusted community spaces (local convenience stores, repair shops, water stations). Integrated offline content-caching capabilities allowing users to download educational, informational, and entertainment resources accessible even in limited-connectivity scenarios.Functional Product Specifications:Defined core hardware and software specifications including satellite connectivity, local Wi-Fi communication, integrated content servers, and a companion Android application designed for intuitive user experience, aligning closely with regional preferences and available device ecosystems.
Daqri, 2015 🤝 Corporate-to-Collegiate Partnerships
Designed and executed high-impact collegiate market-entry strategies and secured $75,000 funding through corporate partnership engagement.
Playbook Development & Product Adoption Strategy:Authored a comprehensive, actionable 56-page "University Playbook", enabling DAQRI's marketing, recruiting, and product-adoption teams to strategically enter university spaces. The comprehensive resource covered university bureaucracy navigation, event ideation, budgeting, resource strategy, public speaking, and fostering genuine student engagement around augmented reality technology.Event Leadership & Corporate Engagement:Guided DAQRI and other notable corporate partners (including Apple, Microsoft, and Blackstone) in strategically leveraging campus resources for recruiting initiatives, brand visibility events, and hackathons, resulting in enhanced reputation, credibility and enriched talent pipelines.
Global Citizen, 2019 📚 Curriculum Building, Creative Direction
Partnered to design a transformative employment-training curriculum for formerly incarcerated individuals.
Curriculum Design & Leadership:Co-designed a comprehensive two-month program empowering formerly incarcerated individuals with new career skill sets.Strategic Partnerships:Produced partnership-focused content and strategy decks engaging leading partner organizations (Live Nation, Google, Verizon, Gucci), emphasizing the employment benefits and retention rates of program participants.
Doomsayers Club, 2018 🎨 Creative Direction, 3D Photography
Delivered unique creative direction alongside founder Omar Salazar, honoring photographer Ted Pushinsky.
Creative Production:Developed distinctive marketing visuals, employing 35mm stereoscopic 3D photography and engaging video interview content for the Ted Pushinsky Collection.Brand Storytelling:Successfully cultivated an authentic brand narrative deeply resonant with the skateboarding, photography, and the SF communities.