Skills
Great products sit at the intersection of user needs, business goals, and technical feasibility.
Project Management: Agile, Scrum, Lean principles, Prioritization frameworks, Roadmap creation, Backlog grooming, Lift estimations
Growth: Funnel optimization, A/B testing, Retention analysis, Monetization experimentation, Engagement nudging
Experimentation: Hypothesis creation, Opportunity/Solution tree, Experiment design, Statistical analysis, Iterative solutioning
User Research: User interviews, Persona creation, Journey mapping, Empathy mapping, Usability testing
Data-Informed Decisions: KPI/Metrics definition, Data storytelling, Predictive analysis
Collaboration: Cross-functional alignment, Multi-disciplinary/Stakeholder communication, Product roadmapping, Retrospectives
Tools
The right tools enable thoughtful analysis for a PM and are essential to telling compelling stories.
Product Management: Jira, Asana, Shortcut, Trello, Monday.com
Wireframing & Prototyping: Figma, Sketch, Adobe XD, Balsamiq
Data, Analytics & Experimentation: Pendo, Hotjar, Launch Darkly, Periscope, Mixpanel, SQL, Google Analytics
Collaboration: Slack, Confluence, Notion, Miro
Presentation: Figma Slide Decks, Keynote, PowerPoint, Google Slides, Canva
Methodologies
The best product frameworks are structured, yet flexible enough to adapt to change.
User Research: Jobs-to-be-Done, Continuous Discovery, Affinity Mapping, Diary Studies, Five Whys
Growth: Opportunity Solution Tree, AARRR Metrics, Growth Loops, LTV/CAC Ratio, Hooked Model, RICE Scoring
Experimentation: Build-Measure-Learn, ICE Scoring, Funnel Analysis, Continuous Discovery
Decision-Making: OKRs, MoSCoW, Eisenhower Matrix, HEART Framework